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Diversity Talks ? Mobile Website & Text Marketing. Is It Necessary …

September 7, 2012

Mobile Web Sites & Text Marketing?

WHEN: September 20, 2012 Time: 7:30pm (est)


Sample of Mobile Website: Visit From Your Mobile Device

Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion ? for example ? technology road shows or moving billboards.

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Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as ?the use of the mobile medium as a means of marketing communication? or ?distribution of any kind of promotional or advertising messages to customer through wireless networks?. More specific definition is the following: ?using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders?.

In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. For instance, a consumer?s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications.

Our Guest Nancy Lucchesi

Nancy Lucchesi worked in Corporate America most of her professional career. She worked for profound companies such as American Express. When Ms. Lucchesi became a mother she wanted to continue providing small business with innovative methods allowing them to be marketable while staying home with her children. Ms. Lucchesi ventured into social media and knew this was her new developed passion. Social media has allowed Ms. Lucchesi the unlimited opportunity to help clients establish relationships with their consumers.

Her life journey is to be associated with a business where she can invested her talents to help the local communities and small business owners with their challenges in today?s economic times. Meeting with businesses, she is able to help them to identify their struggles to compete in this vulnerable environment. Ms. Lucchesi provides the hope and inspiration that businesses can be enhanced while strengthening their customer/client relationships. She provides business owners with an affordable solutions to help them stay ahead of their competition, communicate with their current customers, clients and patients while bringing in additional traffic and revenue which they would not had before.

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