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eBay?s RedLaser Takes On Shopkick; Adds Geofencing And Deals With Best Buy To Barcode Scanning App

September 19, 2012

redlaser-1eBay is entering the territory of mobile shopping app Shopkick with the latest update in the e-commerce giant’s barcode scanning app, RedLaser. Today, eBay is adding geofencing to its RedLaser application and partnering with BestBuy to allow users to see special offers, browse open-stock items, and view items relevant to them right when they step into one of the electronics retailer’s 1,100 locations. You can download the new version of the app here. For background, eBay acquired the barcode scanning mobile apps (iOS and Android) from Occipital in June 2010. The basic technology allows users to comparison shop on the go. Anyone can scan a barcode on an item at a store and then automatically access any eBay listings and local availability (courtesy of Milo) of the product on the marketplace. Sellers can also use the scanning technology to scan and item and list the product in very little time. RedLaser?s technology has also been integrated into eBay?s dedicated iPhone and Android apps.


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